GBP Audit Service
Audit and optimize your Google Business Profile for trust, completeness, and local conversions.
What is a Google Business Profile audit?
A Google Business Profile (GBP) audit reviews the listing that appears when someone searches for your business on Google Maps or in local search results, the one with your hours, photos, reviews, and category. It checks how complete, accurate, and optimized that profile actually is.
Most businesses set up their profile once and never revisit it. A GBP audit catches what's been neglected since then: missing categories, outdated hours, a thin description, or attributes that could be building more trust and driving more clicks.
It's worth running whenever your profile hasn't been reviewed in a while, after a change in hours, services, or location, or if you suspect your listing is losing ground to competitors with more complete, more active profiles.
Who it's for
For any business with a Google Business Profile: the most visible storefront on Google Maps and in local search, often neglected once it's set up.
Why it matters
See what's actually missing
A weighted checklist across name, address, category, hours, photos, reviews, and more shows exactly which parts of your profile are dragging your score down.
Build real trust with searchers
A complete, accurate profile is often the first thing a potential customer sees. Gaps here cost you clicks and calls before they even reach your website.
Improve your odds in local discovery
Profile completeness and engagement signals are known factors in how often Google surfaces your business for relevant local searches.
Get specific, prioritized fixes
Instead of a vague suggestion to "improve your profile," you get a checklist of concrete actions ranked by how much they're likely to move the needle.
How it works
Provide your business listing
Just give Serpixa the name or link of your Google Business Profile. No account connection required.
Serpixa reviews profile quality, categories, and engagement signals
The audit checks completeness, category and service alignment, review and engagement signals, and scores each area.
Implement the highest-impact GBP improvements
You get a prioritized checklist of fixes, from quick wins to bigger structural changes, plus a downloadable PDF report.
What is included
- Profile completeness checks across name, address, phone, website, hours, and photos.
- Category and service alignment review against what your business actually offers.
- Review and engagement signal analysis.
- A weighted optimization checklist built for local trust and discoverability.
- A downloadable PDF report you can act on or hand to whoever manages your listing.
What you get
- A more complete, more trustworthy Google Business Profile.
- Better odds of being discovered in relevant local searches.
- Prioritized fixes ranked by their likely impact on your business.
- A benchmark you can re-check after making changes.
Common questions
Do I need to connect my Google Business Profile account?
No account connection required. Just provide your listing's name or link to start the analysis.
What parts of the profile are checked?
Category, description, hours, photos, reviews, attributes, and contact-info consistency all factor into the score, each weighted by how much it typically matters.
Can the audit help me get more reviews?
It flags what's undermining customer trust and gives concrete actions to improve your profile, reviews included.
How is the GBP score calculated?
It's a weighted checklist: name, address, phone, website, category, additional categories, description, hours, photos, ratings, review count, and attributes each contribute a fixed number of points toward the total score.
Will this audit change my actual Google listing?
No. The audit only analyzes your listing and gives you recommendations. You, or whoever manages your GBP account, apply the changes directly on Google.
Is this useful if my profile already looks complete?
Yes. A profile can look complete at a glance while still missing category alignment, attribute details, or engagement signals that only a full checklist review catches.
Can I re-run the audit after making changes?
Yes, and it's worth doing. Re-running it after updates lets you confirm the fixes actually moved your score.
Ready to run your next audit?
Start in minutes and turn SEO data into clear actions.